ideas that launch.
Brands that scale.

Naming a Product Isn’t Branding — It’s UX

Naming a Product Isn’t Branding — It’s UX

A name is the first interface your user touches. At Foundric, we treat naming like part of the product experience — not just a branding exercise. Here’s how a good name reduces friction, creates clarity, and becomes a feature of its own.

Software developer working on code with dual monitors in a home office setting.

Why Your MVP Should Be Smaller Than You Think

If your MVP is trying to prove everything, it’ll likely prove nothing. At Foundric, we’ve learned that a Minimum Viable Product isn’t about scope — it’s about signal. Here’s why we cut deeper than most when building version one.